How to drive traffic using Search Engine Optimization (SEO)
SEO briefly defined is Search Engine Optimization. It’s a concept that is based on coding, designing and building a website/blog to get tons of traffic from searches made on search engines. Traffic is the amount of web visitors that visits a particular website/blog at a particular period of time. It’s of known fact that web traffic is key to almost every internet endeavor and practices be it Internet Marketing or any internet business. Traffic sums up the presence and relevance of a particular website on the internet space.
But how to drive traffic using the search engine optimization method?
There are a lot of traffic source available which includes Social media, SEO and Backlinks, Paid Traffic from Advertisement sites.
In the course of this article, we would focus on SEO as a means of getting traffic to websites and Blogs. You would be learning ways to set up your website to get organic traffic that Search Engine Optimization offers.
It has so much to do with how search engines rank different websites based on the keyword from each of the articles and content written on the various articles. That work is done by algorithms.
I will like to discuss briefly, some basic features of Search Engine Optimization. It score websites for each page, all text and of great extent, data about other pages related to the page. Sometimes, all or portion of the media available on the page as well.
Search engines evaluate and weigh value on each page and the quality of words that appear on it. Search engines employ secret algorithms (mathematical formulas) to determine the value they place on such elements as inbound and outbound links, density of keywords and distribution of words within the site structure, all of which may affect your SEO ranking.
The newest trend in search engines, and likely the future of search in general, is to move away from keyword-based searches to concept-based personalized searches. When a person clicks on certain search results, search engines like Google, Bing and others track this information to collect trends of the person’s interest and then will personalize the search results based on specific interests. This is still a developing trend, but seems to have good potential in making searches more relevant and useful.
SEO is a very broad concept which is a long term process so as to get tons of free and organic traffic to your websites. However, I will discuss some tips that can get your website positioned and placed on the right track for good ranking by Search Engines.
There are two basic ways to set up your websites.
On Page Optimization Techniques and
Off Page Optimization Techniques.
ON PAGE OPTIMIZATION
On page optimization includes those techniques that can be done on the pages of a website. On page optimization is basically the things you can do on your website. These include content and media on your website. This techniques help the search engine crawlers read the website content. Web pages rank higher when they contain readable and high quality contents.
The things you can do on your website can be done by you if you are skilled or you can hire a web developer to do them. They include;
Research and select best keyword for the website.
Provide a Meta description tag for each page.
Create ALT tags for all images.
Put a keyword phrase in H1, H2, H3, H4 tags and in URL structure (domain name and your pages).
Develop and make an internal linking strategy.
Always upload relevant and contents that are rich in keyword.
Respect and follow keyword density rules and procedures.
Create and submit site maps, both XML and user facing.
Design for usability and accessibility.
Track and record target and converting keywords.
OFF PAGE OPTIMIZATION TECHNIQUES
Off page optimization includes those techniques that can be done outside your website to increase traffic to your website. There are free traffic sources that help you drive traffic to your websites and it can increase ranking by search engines. These sources include Swapping of links, blogging, Social networking, white papers, infographics and forum posting. Always include keyword in domain name for the main and micro sites. Keywords should also be used when naming video and images that should be used on your website. Ensure targeted anchor text is keyword rich so that when people copy blog posts or other content, that linked anchor text will come with it and generate more links back to your websites.
LINK POPULARITY AND BUILDING
A crucial way to develop and improve ranking of website by search engines involves the number and quality webpages that are linked to your websites. Always strife to get as many as possible links to other high ranking websites so you can get visitors. Google PageRank is a system for ranking web pages used by the Google search engine. PageRank assesses the extent and quality of web pages that link to your web pages. Because Google is currently one of the most popular search engines worldwide, the ranking of your web pages received on Google PageRank will affect the number of visitors to your website.
With a lot of techniques to link people to your websites from other websites, forum and even social media, you can get good and quality traffic. This called Backlinks.
Techniques to create and develop sustainable backlinks are highlighted below.
Make sure products reviewers have your website links on their review of the products you send out.
At any events or program, always provide a link to your websites on the blogger newsletter. This will help.
Host awards or certifications within your industry, create an award ‘badge’ and then have it link back to your site.
Utilize social media and search strategies: Making use of social media is very resourceful and well thought out because statistics show that billions of people all around the globe are glued to their favorite social media like Facebook, Twitter, Instagram and lots more. Potential on the social media can never be over emphasized.
You can post reasonable content on your timeline and include a link back to your social media. You can also post these contents in pages and groups as well as commenting. Make sure you join groups that are related to what your website discuss.
Twitter: This can be very effective in capturing attention.
Follow thought leaders within your industry.
Check their personal websites for more information.
Look at what kind of content they retweet.
Retweet their content.
Interact with them constructively.
Blog and Forum commenting: Look out for blogs and forums with great internet presence and traffic, join trends and solve problems raised in trends and thereafter, leave behind a link back to your websites. Be sure to always give useful tips and comments and never spam the said website or forum. This will contribute greatly to a lot of traffic coming to your website..
Profiling: Make sure your profiles on all your social media are updated and complete. You must also put your website there.
Keyword tags: Use these in content posts and post titles to reinforce the specific keywords that your audience is searching for.
RSS feeds. Constantly making fresh content available, combined with “pinging” and natural share among followers, shows search engines how popular your “brand” is.
Build a free tool that links back to your site. If it is useful, people will want to download it and possibly share it. Include a byline that brings them back to your site.
Build supplementary micro-sites and link back to your main site.
Other techniques include distribution and submission of contents/articles to websites. These articles will contain a link to your website. Also, participate in link campaigns between websites where you are required to campaign other websites link for a campaign of your own link too. These practices also help grow website traffic.
After all the above methods and techniques have been put in place, there is a great need for traffic evaluation because it will show us what to do next and how to improve on any situation.
This involves knowing the number of views, bounce rate, referrals, Entrance keyword, Exit pages and Google Page Rank.
This will show web pages that are constantly attracting the most visitors. You will also see web pages that are not performing well enough.
The number of inbound links or back links. Where are visitors coming from (e.g. via a search engine or another link)?
The number of clicks on links that lead away from your website in respect to time.
The number of visitors, new and returning.
What words are people using to find your site? What pages are they landing on? This will show you.
What pages are people leaving the site from? Are they not finding what they initially thought they were looking for?
Google Page Rank:
This measurement is what Google uses to determine how popular your site is. It measures how important those sites linking to yours are in relation to your site. It’s not about quantity, but quality.
At this junction you should know where to improve on to tap into great stream of organic traffic from SEO. I hope you put all this into good use to rank your website high and generate good and quality traffic.