Search Engine Optimization is a design or coding of a website to rank high on the Search Engine algorithms whenever a keyword is search by web surfers. For a website owner and webmasters, SEO is an integral part of business online because it is the basis of a website’s presence on the internet. A website must be well ranked by popular Search Engines like Google and Bing, to even be potent enough to advance its services to the internet world. Maybe the website is to offer free services, paid services, sell products or give free knowledge on any niche and categories, the basis to get all these done is to have a great Search Engine Optimization. SEO is a big source of traffic and without good traffic, a website is as good as dead. With all the benefits that SEO offers and the urge of all website owners to get their websites highly ranked, a lot of them still fail to achieve this laudable and great goal. This failure is however not amazing taken into consideration that most website owners or tech savvy guys do not actually know what it takes to come out with websites that are Search Engine Friendly. In the course of this article, you will learn basic information and loaded with tips that can help you build a Search Engine Friendly website or make an existing website Friendly to Search Engine. In a very generous manner, I will be discussing tips relevant to Tech savvy guys and also to people with no knowledge of website design or development.
To make this article interesting, I will start with tips that amateurs can easily understand and practice on their own.
The title of your website is very crucial and important. Titles of websites should be a few keywords that explain what the website is built to do or offer. Using keyword that are common and famous with that service or business. Search Engines take the words in the title into account when deciding where you will rank for a search, so it should contain words that you want people to find you on. All internal pages must also bear descriptive keywords.
Website architecture is how you build your website for navigation. How do people get from your homepage to your internal pages? A website’s architecture should be simple to use for your user and for the search engines. Search engines will read all of your pages if each page is easy to get to through internal links. You must also learn to how to use sub-keywords on the internal pages. For instance, if you run a website that sells cloth and textiles. Your internal pages might contain keywords like a type of cloth that you sell. This will fit your website into any search that is specific about the cloth they want.
Create a link network
Creating and providing a link network with related businesses and websites can lead to a lot of benefits. It does not only helps your ranking within a search engine and/or drive traffic to your site, it can lead the search engines to read your page more often (because the crawler finds you through another website). This leads to a greater trust and authority which can result in a better ranking.
Sometimes websites have two URL’s for the same site. For example, http://www.bellapen.com and http://bellapen.com or Even though the web pages look exactly the same search engines see these as separate websites. As mentioned before, duplicate content can get you in trouble with search engines because they may think you are trying to manipulate the rankings. To remedy this situation you have to create a 301 or 302 redirect.
Accessibility and loading speed
If your website isn’t completely accessible, then it will affect your conversion rates and your ranking with search engines. Your website must be loadable and viewable on all browsers so as capture every online visitors using different kinds of browsers. Speed at which a website loads is also a big factor to rank high a website. If your website loads slowly, or it’s difficult to navigate, then it will likely rank low with search engines. Website loading speed is a factor of the largeness of the website. Endeavor to make your website as light as possible. Unwanted big images should be done away with because it adds up to the load of your website and can make it slow to open.
Now I would like to be technical about things you can do to make your website Search Engine Friendly. Techy guys will understand but I will be simple as possible to amateurs, so that they can learn also. Some of the above mention tips might be repeated buy it will be put in practical and technical terms of how it can be done.
Add Text to Your Images, Flash and Videos
It’s a fact that search engines read unadulterated text and so the images, Flash and Videos that exist on your website must be attached to a text that is relevant.
For example, you should describe each picture in the “alt” text for the image. For those who don’t understand, images are put into a web page using HTML code like the following:
<img src=”name-of-image.jpg” alt=”Picture of a search engine ready website”>
Notice the “alt” part in the example HTML code above. Here, I described the image as a picture of a search engine friendly website. You should of course replace that text with a brief description of what your image really shows. While search engines cannot actually see your picture, they can read your “alt” text and will include that in their index for your web page.
Do same for video files or Flash file also, you should include additional text on that web page describing what your video shows or what the Flash file does.
Validate Your HTML Code
You must regularly validate you web pages. This will ensure that HTML codes do not have errors. These errors are not spellings but codes underlying HTML. The HTML is the basis of how a web page appears. For instance, if you use a WYSIWYG web editor like Dreamweaver, Bluegriffon or Kompozer such code is usually generated behind the scenes by the editor as you type your text.
Whether you write your HTML code by hand or use a WYSIWYG web editor, it is a good idea to always run the final code through HTML and CSS validators.
While the search engines don’t care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your HTML code contains errors, it is possible that only portions of your web page are included in the search engine’s database. The errors, while undetectable in a web browser, may lead the search engine software to think that some of the text on your page is part of the HTML formatting information rather than your site’s content. As a result, the search engine may ignore that text, and your web page will not be shown on its results page.
Put Relevant Title Tags
A number of new webmasters don’t bother to set the title tag to something meaningful. They rather just put their website name in the title tag of every page on their website. What they ought to do is to put the website name into the title tag of their home page and place a meaningful title on the individual page of their website. For example, on a page that describes a product “Widget XYZ”, the title tag should read “Widget XYZ Product Features” or something like that. If you feel that the name of your website is important to have on every title tag, place it at the end of your title for the sub-pages on your site, for example, “Widget XYZ Features – XYZ Company”.
Use Straight HTML Navigation Links on Your Website
At this level, I am confident that your new or existing website will be search engine friendly if you will apply all the above listed tips and points. For amateurs, you can hire a professional to follow this steps to build your new website or improve on existing websites to enjoy all the benefits of a search engine friendly websites.