What is SEO and how does it work?
Google search engine is a crawler that crawls websites using an algorithm. Google has a very powerful free search engine. It also sells services which are called Adsense. Adsense uses advertisements and posts them in the search ad results and across many websites.
Search algorithm keeps changing on weekly basis and monthly basis. There are people who try to create content and publishing duplicate content. These people’s sites will be penalised by google and their sites will be banned. White hat SEO is all about going by the rules and creating amazing user’s experience and engagement.
We know there are two types of SEO and these are defined as On-page SEO and Off-page SEO and this must be continued conduct of pages update. We must create better content and the use of the right keywords. While Off-page SEO is focused more in backlinks and social media marketing including user experience in the social media sites.