The Importance of Anchor Text Backlinks

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The Importance of Anchor Text Backlinks

The importance of anchor text backlinks concerning a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, external sites must link using the appropriate keywords and terms in the anchor text.

Backlinks and anchor links are somewhat relevant because Google uses several backlinks as a sign of authority. I am having as many links from other websites that have relevant content or from the same niche.

When we talk about anchor text backlinks, it is a written text that links to another website.

So for example, if we want to link to, We would have something like this <a href=””>Web design in Asia</a>

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using a fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

There’s an excellent tool out there called Link Diagnosis. This is a tool that allows you to examine the links to a specific website. You can also analyze your competitor’s website and see where the links are coming from. You also can see what type of anchor text backlinks do they use.


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