For a long time, google reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.
The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).
Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.
We have been looking into how many website analysts are using link farming sites for their link schemes. Inbound link building must be done organically by a website owner that chooses to link to a site for it’s informative information. We believe that links in SEO are very important and Google ranks any type of site depending on how many high quality links the site is getting. Search Engine optimization services have been doing this the wrong way.
What basically increases the number of links exchange is sharing posts on social media platforms. Reciprocal links are something many SEO experts have been doing in the past. But after Google’s major updates these links do not count anymore. to drive organic traffic we must first do a very important step which is keyword research to find what is the search amount of traffic a keyword is getting. Search rankings all depend on the targeted keyword in the local listing. There’d are many SEO tools that help you through the search engine optimization seo process.
Exchanging links must be carefully done through outreaching to websites that have high domain authority and relevance to your website. You can also use Googles webmaster tools to see what type of keywords are attracting the most traffic. keep your focus on organic traffic as this method will generate leads that convert.
Now let’s look into how a link in seo is super important. SEO experts are aware of how important are keywords in Google vision and how they monitor each keyword on the search engine algorithm. Link farming sites are not suggested at all as they will get your site penalised and never be seen on the search engine. The best strategy is exchanging links through social media platforms or through direct outreach. As mentioned keyword research is the most critical of all the steps in SEO. You can use advanced SEO tools to see what your competitors are targeting and what type of social media platforms are they using to generate their links.