Content marketing has already been existing way before the age of internet started. It has been the key to successful businesses that advertise on TV, newspapers and radio. Traditional media have carried that type of marketing as a way for various businesses to prosper by gaining massive exposure.
That type of marketing is actually not new anymore because it has been used already by many businesses via traditional media. Despite of the decreasing effectiveness of traditional media, they still have provided certain impact to grow the businesses of today. Although the internet becomes the game changer, its fundamental principles still involve the foundational knowledge implemented in traditional media which is the importance of content.
Google has changed some of its algorithms with its Penguin and Panda that makes content more important than before. Since Google is known as the leader in internet innovation, it leads the way in providing rewards to great content through traffic. The search engine giant will recognize the quality of content now and won’t recognize the weaker ones. The changes have actually provided more challenges to those who want to venture into content marketing.
The changes have provided the challenge in the form of gaining the right keywords for businesses and professionals to drive traffic to their site. Quality would be driving the keyword efforts of websites to gain online visibility. It would also create exponential growth in the number of views as the ranks of the sites go up in Google and other search engines.
The quality also provides excitement and engagement with the visitors that may lead to further traffic increase via social media. Those visitors will share the content to their network of contacts and connect back through the technique called backlinking. Other sites will do the same thing and as the network grows and backlinking is done by other internet users, the traffic to a site increases and the efforts in making great contents compounded.
Content is really important and knowing how to do it will really provide a higher success rate for those who want to use it in increasing his brand visibility online. Here are some ways on how to make incredible content:
Continuously create fresh content.
Focus on the value that can be given to prospects when creating content
Engage the visitors with great content style.
Utilize the editorial calendar to make proper topic scheduling
Observe the visitor response to the content
The content must align with the business goals
Although the list above shows the important ingredients in creating amazing content, proper mindset still goes beyond the scope of those principles. Mindset provides the motivation to go on and publish great content. Using the internet always involve publishing which means businesses may be considered as media companies that promote their unique stories to the market.
Another truth about content online is that the activity is not time-limited in the sense that it should be done continuously. It’s still important to set deadlines but creating contents must not stop or else online business visibility will stop too.
How to Make Content Marketing Work?
Understanding the Power of Content
Have you ever wondered why your favorite newspaper is your favorite or why you prefer to read one magazine over the others? Probably, because you feel that the newspaper or magazine that you prefer to read is more accurate in providing information as compared to the others. This is exactly what content writing is all about- providing information that is correct and accurate. Your website can attract potential customers like a magnet if it has powerful content.
Suggestions for Content Writing or Creation
Content Writing is not as easy as it sounds. It is important to focus on the topic that you’re going to write. Think from the point of view of a publisher. As a publisher, will you ever think of publishing a book that is poorly written and has nothing new to say? The answer to this question is obviously “No”, because such a book will never sell. In the same way a poor quality content cannot be used to enhance a business online. A publisher will always like to publish something that can leave an everlasting impression on the readers. The readers will spread a good word about the book thereby increasing it’s sale. Same is true with content writing – it is important to leave an impression on the viewers so that they visit your site again and again and also spread a good word about it.
No one would buy anything from a shop that only looks beautiful, but does not have any good quality stuff on sale. Same way a good looking site with beautiful pictures is not sufficient to generate business. If you don’t have good convincing content then no one is going to get impressed by it. People now days are smart enough to understand that a beautiful website may not necessarily be reliable.
Believe in writing meaningful content. Insert main keywords in the title, h1 and h2 tags. Write from heart, explain everything about your products and services. Do not copy your competitors. Watch what they do but don’t blindly copy their actions. In order to get ahead you will have to come up with something that they have never tried before.
Keep the content of your webpage within 500 words. Insert pictures and diagrams wherever necessary. Avid stuffing keywords in the content. Visitors to your web page may not appreciate keyword stuffing and may find the content misleading. the content of your website should be unique. You must highlight the strong points of your products and services and you should also lay stress on the benefits that your customers would get if they invest in your services.
Avoid writing irrelevant stuff in your content. Many times writers write unnecessary information in order to increase the word limit of the article. What difference does it make if the content is 200 words or 500 words in length? The focus should be on quality and not the word limit.
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