How SEO works
You have created a site to present your passion for your business, to create an online store or a seasonal rental site? Although the primary purpose of a site is not to attract users in large numbers, it must still be seen “the purpose of a site is to reach an increasingly large number of audience to make sales, to transmit information or to obtain new customers”.
What is SEO?
SEO consists of implementing practices to make a site appear in search engines and to win positions.
This definition a bit “rough form of work” requires some clarification: this is what we will see throughout this guide.
What is a search engine?
The search engine such as (Google, Yahoo, Bing) are sites where you search for information by typing “keywords” or “queries”. The results of a search engine are based on a database containing links to pages of the websites, organized hierarchically by each search engine according to their own algorithms.
“These databases are powered by the work of robots that automatically browse the Web”.
These robots find new pages that are not yet in the search engine databases and update pages that are already present but have been modified. These pages can subsequently be found by Internet users by typing keywords.
How to make a site appear in a search engine
This is what we call the indexing phase. If you find your site by typing its URL or the name of your brand, then your site is indexed. We will see in a dedicated part how to make your site indexed in the main search engines.
Earn positions in search engines
This is what we call the SEO optimization phase. During the whole existence of your site, you must do the necessary to earn positions in a search engine. How to offer attractive content for a search engine and what should you avoid doing?
This is what we will see together in most of this guide. Optimization is not just a step (like the indexing phase), it’s a step to take during the life of your site.