Google Search Engine Optimization

What is SEO?

What is SEO? The SEO or Search Engine Optimization is actually a set of technique to optimize SEO or organic a website on search engines . The objective here is to position or index the site in the search engines according to certain keywords corresponding to the main themes of the site in question.By natural or organic referencing, we mean the search results that are displayed naturally by the search engine after a request and not the sponsored links which is located most of the time on the right of the screen. 

Learn more about SEO in Hong Kong

The essential points of SEO optimization

On page SEO

1 - The content

Logically, for your website to be offered by the search engine, its content must be related to the request of the user: the words used by the user must be found in the content of the site is , for the engines, the sign that the content has good chances to give the information that the user searches for.

To optimize your content in this way, it is better to know the keywords used by the user that you want to attract on his site - the target. Do a keyword search to identify them, using tools like Google Keywords Planner or Google Adwords.

It is to be closer to the problems of the target, to provide a solution. In addition to having the right keywords , your content should be interesting, well structured and well written, and updated regularly.

2 - The technique

A major criterion of the engines is the cleanliness of the HTML code, and its compliance with the current standards of the HTML 5 and CSS 3 codes . They are a language as such, responding to specific codes: it is the language spoken by the engines, and if they can not read your site, they will leave it aside!

Take care to structure your text with the title tags - h1, h2, h3 - and to complete the meta description tags with built sentences: remember to place your keywords in the tags consistently!

The download speed is also a point of optimization. It depends on the performance of the server, but also possible caches. The cache is a record of the static data of the site, directly in the user's computer for browser caches: these data are not read by the engine at each request, which saves time on the display, to smooth the navigation. Caches are managed from HTML encoding, by tags to be placed in the  section of the page.

3 - The user experience

All that promotes a good navigation for the user is a positive point for SEO: a responsive site that can be viewed from different media, loading speed, clear navigation, a site map, security of the site by an SSL certificate . This is what makes others link to your site. Getting quality links will definitely make your site stand within the competition.

Off page SEO

4 - The trust

Is your site trustworthy? Google reference based on the confidence that can be made to a site, formalized by an index, the TrustRank . From 0 to 10, it is calculated from multiple technical criteria as human: the authority, the bounce rate, the seniority, the renewal, the audience, the number of pages of the site. Bounce rates increase when people land on your site from a keyword thay've searched on the search engine. If they leave within a few seconds. The bounce rate will definitely increase.

5 - The links

A search engine like Google also takes into account the quality and the number of incoming links to a site, as well as the anchor texts : the anchor text also called "anchor text" is the clickable text that points to the URL of another page. It must be clear, concise, relevant, and ideally include a keyword on which the site is to position itself.

6 - Social Signals

Sharing of publications and sharing of links, "I like" on Facebook and Re-tweets, on social media, interactions, relationships are all information for a good SEO by search engines . Without having a systematic impact at the level of robots, it is always beneficial for the natural referencing of a site to make speak of oneself, and more specifically through the networks. Invite to sharing, promote the virality of your content with easy to share formats such as infographics, or videos: social signals are an opportunity to generate a maximum of incoming links to your site.

Keywords used, structure and tags, interest in social networks, before producing your content, did you think about SEO optimization for search engines? For each of your contents, keep an eye on the points to respect!

How to use SEO techniques can help your tourism business perform better?

Now that you know what SEO is all about, it's important to know how these optimization techniques can help your business perform better according to your business goals. Indeed, what are the benefits of investing in SEO for your business?

Knowing that 74% of Internet users use a search engine to find their stay online ,we understand why the use of SEO techniques can help you generate leads and sales on your site or simply increase your notoriety or your brand image. 

5 SEO tips to optimize your positioning in search engines

Let's move on to the 5 SEO tips that will help you index your site better in search engines. Far from being a comprehensive guide (SEO is a fairly complex and evolving discipline), these 5 techniques can help you make a few small changes to your site so that it is better positioned in the engines.

Do not aim the first page of results with these techniques, because SEO techniques take time to bear fruit and these techniques are only a tiny part of what is possible to do in terms of SEO. Hiring an SEO expert can be a very effective and cost-effective solution for any company that wants to position itself. Here are the 5 SEO techniques at the level of the structure of your website:

1. Structure your URLs correctly

It is important to structure the URLs of your site so that search engine robots index them more quickly and easily. 

2. Rewrite your URLs

An error too often made in some website is to see URLs written this way: http://www.gohawaii.com/1136_en?900_%76.html. This writing does not favor the indexing of your pages in the search engines. It's best to write your URLs using the title of your page or very specific keywords relevant to the very content of your page such as: http://www.gohawaii.com/about_hawaii/explore/find_adventure_in_hawaii. Thus, we understand that this is a page about adventure activities in Hawaii and search engines will index your pages more easily. You can use a Mod_rewrite module to optimize the writing of your URLs easily.

3. Add content and update your site frequently

Another easy way to improve the indexing of your pages is to update your site frequently. The more often your site is updated, the more search engines will tend to index it to a higher level. In fact, search engines value recent content more than content that has not been changed in a long time, and that's why you benefit from updating your site frequently. Having a business blog is a good way to ensure you have recent and frequently updated content for indexing your site. User feedback and frequently written posts provide new content for search engines (provided you maintain your blog of course and add content!).

4. Avoid duplication of content

Another SEO technique to follow is to avoid duplicating your content. Indeed, search engines penalize sites that have duplicate content and do not yet know the difference between the original content and the duplicated content. It is therefore important to ensure that your content is not fully included elsewhere on the web or that you do not have 2 identical pages (for example, on your old domain and your new domain name). 

5. Make sure you have quality links pointing to our site

A common belief about SEO is that the important thing for a website is to have the greatest number of links pointing to our site in order to be well indexed by the search engines. Know that this is wrong. The important thing is not the amount of links pointing to your site, but the quality of these links. By quality, we mean a number of factors including the age of the domain name, the credibility of the site in the search engines, its page rank , etc. In short, be sure to make link partnerships with quality sites that are credible to search engines and not simply aim for the amount of links.