What is Google SEO?

SEO or Search Engine Optimization is actually a set of techniques to optimize a website on Google search engines. The objective here is to position or index the site on search engines according to certain keywords corresponding with the main pages of the site. 

Google SEO Starter Guide

In order to have your website optimized for the Google search engine, you will need to do a Google SEO audit. This will help you become familiar with the tools that Google uses to analyze how your website is doing in relation to the keywords you are using, how it relates to the overall theme of your site, and the various different techniques that are being used to drive traffic to your site. All of this information helps Google identify what kinds of changes need to be made on your site in order to be ranked higher and more prominently. If you do not do an SEO audit then you could end up making the same mistakes that your competitors are making.

a guide to seo

A Google SEO audit consists of collecting and organizing all of the different kinds of structured data that Google has about your site. The Google SEO Checker tool is powered by the Google official Google Lighthouse automated search engine tool, designed to enhance the functionality of a website. Enter a URL into the tool’s interface, and view the various kinds of structured data that Google has collected about your site, including the title, description, and tags that Google considers to be important from a search engine’s point of view.

As you can see, a Google SEO Checker tool can be very useful for determining the various elements of your website that Google deems to be important in relation to keyword density, overall theme, and effectiveness of navigation. The tool’s interface is pretty comprehensive, with many different kinds of structured data that Google claims are important and necessary for search engine optimization. Google also breaks down each element of your site into a few different sections: headings, content, tags, header, and footers. You should be able to follow the instructions in the Google SEO Starter Guide, which walk you through the process of creating a customized SEO tracking page, as well as the process of building the Google SEO audit dashboard.

 

Who is this guide for?

If you are looking for a Google SEO guide, there are actually many different kinds to choose from. Unfortunately not all of them have been created equal. Many of the guides that you find may be too general in their information and do not give specific information regarding Google PPC, or Pay Per Click. In fact many of the so-called Google SEO guides leave out entirely the aspect of how effective your website will be through organic search traffic alone and focuses solely on how much traffic you can drive to your site through paid advertisements. It’s important to look past all of these different kinds of Google SEO guides and truly discover the one that is right for your website!

How to help Google find your content?

Your website is unique and probably one of the most important websites on the Internet. In order for your website to achieve the kind of recognition that it deserves, it’s absolutely essential to have a good website marketing strategy. If you don’t employ any kind of website marketing plan or if you don’t know the first thing about it, then you will be doomed to failure. First of all, the search engines keep on changing their rules and algorithms and you have to stay up to date with them. So how can help Google find your content exactly? Here are some of the best website marketing strategies that you can implement to ensure your website always appears in the top 10 results on the first page of the search engine.

 

甚麼是Google SEO

Google SEO : The most powerful Search Engine?

keyword research

Keyword Research

Keyword research is a primary step in SEO. It provides you with solid data on what are internet users searching for online. Without keyword research, your entire SEO process will be a waste. Knowing the right keywords to target will make your SEO process a complete success.

SEO HERO’s SEO begins with keyword research. Before we start working on any type of SEO campaign, Keyword research is a priority on selecting targeted keywords.

Thematic Keyword research assures that you understand what your target market is. These keywords are the words that users type to search for a service, product, information, etc.

On-page SEO

On-page SEO

Logically, for your website to be listed on top listings by the search engine, its content must be related to the request of the user: the keywords used by the user must be within the context of the site is. Google selects content that answers or solves user’s problems.

To optimize your content, it is better to do some keyword research and find out what are keywords used by the user. You can also Do a keyword search to identify them, either by using Google “Keywords Planner” or “Google Adwords”.

In addition to having the right keywords, your content should be interesting, well structured and well written, and updated regularly.

off-page SEO

Off-page SEO

Is your site trustworthy? Google algorithms select sites that are trustworthy, formalized by an index, the TrustRank. From 0 to 10, it is calculated from multiple technical criteria as human: the authority, the bounce rate, the seniority, the renewal, the audience, the number of pages of the site. Bounce rates increase when people land on your site from a keyword they’ve searched on the search engine. If they leave within a few seconds. The bounce rate will definitely increase.

A search engine like Google also takes into account the quality and the number of incoming links to a site, as well as the anchor texts: the anchor text also called “anchor text” is the clickable text that points to the URL of another page. It must be clear, concise, relevant, and ideally include a keyword on which the site is to position itself.

Distinguishable Return On Investment

How to Get Started?

Are you ready to start dominating the first page of Google search engine results? Get to speak with one of our SEO experts and decide on starting  your campaign with us.

Google SEO 2021

Google SEO in 2021?

Google SEO in 2021 is becoming super difficult as Google’s algorithms are improving every time there is an update. Google is cracking on link farms and non-organic link building methods.

Google SEO

Google SEO is the process of working on a website making sure that each page loads faster and provides the most accurate information to the search engine algorithm. 

SEO is super important because once you get your keywords top rank you then gain consecutive clients. Each and every user that surfs the net daily, is basically typing a keyword on the search bar and looking for a product or service. When you get found, you make a sale.

SEO is not some type of magic. SEO is a long term investment that guarantees very good return on investment in the long run. SEO can take between 6 to 12 months to get yourself in top position on the SERPS. 

The most effective SEO  strategies are on-page SEO that includes knowledge of site speed, page structure, and implementation of the right content.

Every  SEO campaign get a repost at the end of each month. You get a detailed report with all the keywords and how they rank.

At SEO HERO LTD, we provide exceptional SEO service. We place our customers first and we work hard to gain leads and sales for our customers. We also customize your digital strategy to ensure your brand gets discovered online.

Inquire about Google SEO

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