What is Google SEO?

SEO or Search Engine Optimization is actually a set of techniques to optimize a website on search engines. The objective here is to position or index the site on search engines according to certain keywords corresponding with the main pages of the site. 

Google SEO :
The most powerful Search Engine? 

On-page SEO

Logically, for your website to be listed on top listings by the search engine, its content must be related to the request of the user: the keywords used by the user must be within the context of the site is. Google selects content that answers or solves users problems.

To optimize your content, it is better to do some keywords research and find out what are the keywords used by the user. You can also Do a keyword search to identify them, either by using Google "Keywords Planner" or "Google Adwords".

In addition to having the right keywords, your content should be interesting, well structured and well written, and updated regularly.

Off-page SEO

Is your site trustworthy? Google algorithms select sites that are trustworthy, formalized by an index, the TrustRank. From 0 to 10, it is calculated from multiple technical criteria as human: the authority, the bounce rate, the seniority, the renewal, the audience, the number of pages of the site. Bounce rates increase when people land on your site from a keyword they've searched on the search engine. If they leave within a few seconds. The bounce rate will definitely increase.

A search engine like Google also takes into account the quality and the number of incoming links to a site, as well as the anchor texts: the anchor text also called "anchor text" is the clickable text that points to the URL of another page. It must be clear, concise, relevant, and ideally include a keyword on which the site is to position itself.