When assessing page structure and layout, there is a subtle, yet a powerful, targeted and strategic way to use images in an Search engine optimization-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate an International Kindergarten and you want to optimise your page for the term “Montessori International Kindergarten”. Suppose that you also want to include an enticing marketing message such as “Register now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Montessori International Kindergarten) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
Image compression is very important in the search engine optimization process. We all know that a picture is worth a thousand words. Make sure that you use an image that matches your content. You must carefully choose the right file name for your image making sure that the file size is reduced for fast loading. Images play a very good role in conversion.
Keep in mind adding the images in the right places. So wherever you are placing a sentence that describes that image, place the image just below that sentence. This tells google that the image is relevant to the content above or below. You can also consider adding an anchored link from the image to an external site that teaches you how to build links.
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