We are entering the digital age right now. Social media plays an important role in reaching your targeted audience. It is for this reason that companies are forced to optimize their visibility on the web in order to remain competitive and efficient. This makes local SEO a key point, as a well-positioned company multiplies its chances of reaching its target audience. Moreover, you will discover in this article the importance of local SEO for your company.
Inbound marketing is what SEO uses to get visitors to your site by targeting the most relevant keywords to your business. Google search gets 5.6 billion searches per day. Start seriously thinking about how SEO affects your business in 2019.
When we think of SEO, the first thing that comes to mind is of course: the first page of Google. But once on the first page what is the difference between the first and the tenth position? You will be surprised by the real facts.
What is local SEO?
SEO (Search Engine Optimization) is one of the web marketing tools essential for entrepreneurs, businesses, or any organization. Whether you operate locally or nationally, go back in Google search engines including queries that hit your potential customers.
SEO, or local SEO, refers to the actions and techniques used to position a website in search engine results. These search results correspond to a local query. Indeed, this technique consists of promoting the products and services of a firm to local customers. This is done just when people are looking for a particular company. With local SEO therefore, it can be sure to be seen at a convenient time by potential customers.
When a user performs a local search with specific terms (e.g., “company x + location”), he will expect specific answers. It will then be necessary that the answers obtained cover the geographical area mentioned above. Therefore, any institution wishing to appear on the first page of search results must create a detailed card on the “map” section of search engines. This form should include the business sector, contact information and address.
Although search engines do not charge you for publishing your web pages, SEO planning and implementation in your organization is certainly not free. You will have to spend time, money, and resources to do it properly. The good news is that it can help you reach an extremely large audience and attract more targeted visitors. It also measures the impact of your efforts on ROI.
A lot of contents appear on the web each second of the day. And your customers need search engines to understand everything. People are looking for answers to their questions, to buy products, to find a place to eat, to book trips, to get news. Just about everything we do online begins with a search.
And this is no longer just around the family PC. The explosion of connected mobile devices and voice assistants means that we have access to research around the world in just a few gestures or voice commands. What people are looking for and the words they choose to make their request speaks volumes about their intent or the actions they want to take at a given moment. And that has always been the holy grail of marketing research. If someone is looking for hiking trails in Paris or a digital camera, it is very easy, as a marketer, to understand what they are looking for.
Importance of SEO to your Business
If your site is well referenced, it will appear at the top of the search results in the search engines. Mainly on Google which carries out more than 95% of the results of research in the world. The interest of a good SEO is therefore obvious: the more you are in research, the more you will use your services. The work of Natural SEO aims to guide these robots in indexing your content. The goal of your SEO agency will be to highlight the content of your website compared to those of your competitors.
1. Work on your website
Website design is so important when planning to build an attractive website that will catch your audience attention.
This work will impact different parts of your website:
• An analysis of your main concurrent and the quality of their SEO
• The structure of the pages of your website (URL, tag, meta description, title tags …)
• The architecture of your site (internal mesh of your website)
• The content published on your pages (H1, H2, keyword …)
Subsequently, other elements will have an impact on your ranking, such as traffic (more users go to your site, more search engines consider your site as relevant), or links pointing to your website (the more quality links you have to your site, the more search engines will think your site is qualitative).
Google being the # 1 search engine, all web agency teams optimize your website for this one.
2. Quality traffic
The people who come to your site via typed queries on the net are almost all qualified prospects – they were looking for companies like yours when they found you, so they already have a need or interest for your products or services. In addition SEO is cheaper than most other levers of web marketing.
3. The best Return on Investment (ROI)
The SEO is one of the best levers acquisition on the net. SEO is an inbound marketing strategy, that is, it allows you to sell to people when they search for the products and services your business provides. You show via your website the products or services that users are looking for.
The Difference between Paid Search and SEO
• Natural referencing:
SEO is a set of optimization techniques that are applied inside the site and outside the site. Search engines rank sites according to a complex mathematical algorithm that takes into account a number of variables to ensure that the results match the needs of Internet users as much as possible. For example, for external optimization, these algorithms will take into account the number of links pointing to your site and the quality and relevance of these links. The quality of the links is evaluated thanks to a concept that Google calls “Page Rank”. So each page is ranked from 0 to 10 depending on its quality. There are several other variables that will influence the quality of links, such as relevance.
The popularity of links is a variable that can have a very strong influence on the ranking of your website. For example, your Facebook page is an external link pointing to your website. But the influence and strength of this link will vary depending on the popularity and activity of this page.
• Internal referencing:
For internal SEO, we optimize the structure of the site for the chosen keywords (Meta title and Meta description). It is also important to optimize for some keywords all the material published on your site (texts, images, videos). Search engines rank sites according to a complex mathematical algorithm that takes into account several variables.
• Paid search:
When we talk about paid search, we talk about buying sponsored links based on an auction system. The cost per click required to appear at the top of the search engines for a certain keyword will vary depending on the competition.
So if I’m looking for an accountant in Montreal, it’s them I’ll find at the top of Google results because they were the ones who placed the biggest bid for this keyword. Paid search can be very effective if we optimize our campaign. It can also be very expensive if our campaign is not optimal. The big advantage is that it’s very fast. We can appear at the top of the results in less than 24 hours.
The role of the search engines is to match the search queries of the users to the pages corresponding to this topic. And if you sell cameras, it means you can create relevant content that meets the researcher’s needs at the right time. A good SEO company can essentially provide you with a targeted traffic flow among the most targeted you can ask. But more than that, one of the biggest benefits of search engine optimization is the ability to really measure your results.
You can use the analytics data from your website to find out exactly how successful you have been in acquiring search engine users. And you can see if the actions of these users match the goals of your business. You can evaluate the effectiveness of your content to attract and advance the user in your sales file. And you can measure what they do and what they do not do on your website and beyond.
By associating Euros and real cents with actions that started with a simple search, you will be able to really measure the ROI of your SEO channel.
I hope this article will have helped you better understand the basic operation of search engines and the importance of establishing a good SEO campaign for your website. You can really get the benefits of a good SEO strategy. Imagine if you could just have 200 visitors a day on your website … The potential is huge, because they are directly people who are looking for your service or your products! It is time to think about investing in SEO and use the most of your digital marketing knowledge to advertise your business.