Although Google does not use social media as a parameter for its ranking, these two entities are highly correlated. A case study showed that a company’s website ranking improved by 6.9% after its Facebook page recorded 50 likes and 70 shares.
You do not have to be on all platforms
Before you consider setting up your Twitter account, you should consider whether its users match with the demographics of your customer base. Of all the platforms, Facebook has the most uniformly distributed demographic data, though apparently teens are leaving it quickly for Instagram or Tumblr.Instead of going to all platforms, go where your customers are.
Why are Facebook pages well positioned?
Google treats social media pages like any other website page – its robots analyze the site and the engine records information obtained from its database.
But, Facebook is not an ordinary webpage. It is the third most used site on the Internet. As an authoritative site, you can capitalize on its propensity to position itself.
Thanks to the notoriety of Facebook your pages will be well positioned
Setting up your Facebook page
I do not recommend that you make Facebook – or any other social networking platform – your only online reference. On the other hand, if you are only at the stage of launching, the setting up of your Facebook page will prove faster than that of a web site.
The steps to follow:
A Facebook page needs a personal profile. If you do not have one it’s the first thing to do.
In the menu bar on the left, below PAGES, click Create Page. Put there optimized content with pictures of your company information etc.
Post a post at least three times a week. You can also schedule them in advance.
How to hang followers by inviting your friends on Facebook to like the page. How to spread the list of your customers, and how to promote your page.
Offer a facelift to your website
Embellishing a website is not so difficult. On the other hand, making it perform in the eyes of search engines, converting visitors into buyers requires an ounce of professionalism. Here’s what you need to do to get your site to the next level.
Refresh your content
Two decades after the web came into our world, the old adage “Content is king” is still relevant. Without relevant content and well written, your site is very unlikely to appear in the forefront of search engines.
The ideal would be to hire a professional copywriter. But as this article is about low budget business, the Web Writing Guide is a must.
Optimize your pages
To determine the content of your site, search engines rely on the title, URL, cap and content of each page.
Keywords are still important in SEO .
The best is to create different pages for each product or service. It is only after using the appropriate keywords and variations of these keywords in each of these pages.
Little warning. Do not stuff your keyword content for better ranking. Search engines have gained in intelligence since the beginning of the web and they will penalize you if your content does not present naturally. Content written for a normal person will be better positioned than content written for a search robot.
Look for your keywords
But wait ! Before you do anything, you need to identify your best keywords.
Many business owners think they already know the keywords that people use in their quest for a product or service. But in my opinion they miss a unique opportunity to access the most reliable database. I am sure that Google’s information on consumer habits to trace my business is still more relevant than “I suppose.”
SEO PowerSuite’s Rank Tracker will show you the most relevant keywords to drive traffic.
Organize your site
If your website looks like my office, you’ll be very lucky if someone finds anything interesting! (Hey, do not you know that a messy desk is a creative genius?)
But there is a bone: “under the jumble of papers and various objects, there is an organization that only the creator can understand”. As a result, a poorly organized website is neither creative nor great. It’s running right to disaster.
How to organize your website is a whole different subject – one that I have unfortunately not treated -. But here is one that I highly recommend.
Play the mobile users game
Google officially promoted mobile friendliness as a ranking criterion. In other words, this means that websites designed to display correctly on mobile devices will have a higher ranking in mobile search results. In the opinion of its Webmaster Central Blog, “this change will have a significant impact on our research results. “
Mobile is essential for local businesses or not
I have long talked about the fact that mobile has become a crucial issue. Google’s latest action goes even further in this direction.
How to tell if your site is Mobile-Friendly
The obvious answer is to do the test on your smartphone. But, if you want a deeper analysis, SEO PowerSuite has a useful tool to determine if your site is mobile-friendly.
Tools to quickly adapt your existing site to mobiles
If you want to have a mobile site on the field, you have the choice between several builders of websites. While this may not be the ideal long-term solution, they will help you build a website that meets Google’s mobile-friendliness standards.
Do you use WordPress? No problem. Here are some of the best plugins to convert your site into a mobile version
See also: “It’s time to convert your website to mobile” according to Google
Look under the hood
Search engines use software called robots or spiders that search the web for content. When they find a site, they criss-cross it, follow the links of each page before adding the content to their database.
Sometimes, these spiders encounter an error that prevents them from browsing the site entirely. Unfortunately, unless you lift the hood, you will never know if these mistakes have occurred.
Do not mess with Google’s spider, fix errors on your page
Use the Google Webmaster Tools
The Google Webmaster Tools will show you the errors you can see above. Unfortunately, they will not be able to show you how to fix them. The PowerSuite’s Site Audit Checklist, on the other hand, will help you identify them and make the necessary corrections.
Create a sitemap
A sitemap is an XML file that lists all the pages of your site so that search engines can analyze them more effectively. This is a great help if your site is big or new and has external links.
You can create a sitemap manually or use an online sitemap generator . When you do, upload it to your root folder and submit your sitemap to Webmaster Tools.
For WordPress sites, a Google XML plugin Sitemaps Generator will create the sitemap and submit it to search engines with a few clicks.
Sign up, be noticed
If you have a local business, having your business information recorded on many local directories and local portals searches is a critical parameter to be seen online.
The more precisely your company is visible and recorded in different locations, the more Google and other search engines will believe that your business really exists and the information they provide to their users is accurate.
Show your referrals openly
Above all, highlight your Google SEO . Then if you have the time, do the same with Yahoo, Bing and Yelp!
Submit your lists of services
For hundreds of local search directories, you can submit your business information to the four data providers from which major search engines get their listings.
(Note that there may be an associated cost each time you submit a list to a vendor).
For some additional tips on your local SEO, refer to Mastering Local SEO.
Rely on your offlines relationships for incoming links
The rules of the game are not the same
For Google the ideal would be that the links come naturally, by simply creating unique content of high quality. In fact, all things being equal, well-known brands will always outperform small businesses because they attract more connections.
Plus, search engines favor brands because their user data tells them that people prefer to click on branded websites than on unbranded sites. And as these sites are better positioned, people continue to click and link brand sites at the expense of free sites. And the cycle continues
Linkbuilding is not an easy job. But it can be less arduous if you start with offlines relationships, activities, and promotions. These can serve as leverage for incoming links.
When you research your online business, you may find organizations that involve you in their site but have not made a link back. Ask them to do it.
Make sure your customers talk about you
Comments are also part of the ranking parameters. Relatively speaking, a company that raises comments, will tend to surpass another that does not. Most local experts think Google favors Google+ comments
How and why comments have become ranking criteria?
Google dominates the research market because it is determined to best satisfy the desires of its users. In other words, all that search engines use to encourage buying becomes a criterion for Google’s search algorithm.
Unfortunately, companies have ignored the impact that comments can have. Many of them receive negative reviews on sites they are not even aware of. And the best way to counterbalance bad comments is to generate good ones. Welcome to Reputation Marketing 101.
The right way to elicit comments.
Monitoring your reputation will not have a positive impact on your ranking and besides, Google does not penalize you if you collect bad reviews. But an excellent ranking on Google is useless, if on the other hand the page of the search results displays a poor evaluation.
Positive reviews can help you capitalize on your search for good rankings
It is important that you respond appropriately to bad reviews. But, as much as it is important to counterbalance bad reviews to improve your rankings, it is essential to elicit positive feedback.
You can even ask your customers to post a review from their Gmail account.
Become a Content Marketing Champion
There was a time when SEO was just a technical trick of optimizing the pages of your website and getting inbound links. It’s not the same anymore. Integrate content marketing into your sauce.
“Content marketing is about creating and sharing free and valuable content to attract and convert prospects into customers and customers into repeat buyers. The type of content you share is closely related to what you sell. In other words, you get people to know you, appreciate you and trust you enough to do business with you. – Copyblogger
The impact of blogging on your ranking
I once published a post at the end of a working day and found it on the first page of Google at 10 am the next day. Okay, we did not play in the big leagues, but it clearly shows that google places a lot of importance on fresh content. Thanks to the blogging you will be able to obtain:
More indexed pages
Remember that Google classifies web pages, not websites. Each blog post represents one more page on your site that can improve the ranking of your keywords. So quantity and quality are unavoidable.
Blog articles can attract inbound links from other sites, an important ingredient for good search engine rankings.
The social media contest.
Sharing your blog posts on your social media profiles can generate links, shares, and other social media activities that result in backlinks.
Join a blog at your website
Your move to add a blog to your website will depend on how it is built.
If you opt for an independent WordPress site, your theme can already fulfill the function of a blog. You will just have to develop this segment.
If you’re using a home platform like Wix or Squarespace, adding a blog section should be simple. I say “should” because if you do not have a well-defined plan, your options may be limited unless you improve it later.
With a static HTML site, you have a few options:
Install WordPress in a subdirectory of your current site. (For example, yourdomain.com/blog). However the WordPress theme you choose will not go with the current site.
Install WordPress in a subdirectory of your current site and make sure that your WordPress site looks like your current design. (This may require the use of a good PHP programmer)
Rebuild your entire site in WordPress mode and finish with it.
A tip: this article is titled: 9 SEO Ideas for Small Businesses on a Budget . For many companies, the word budget means: “I do not have enough money; What can I do for free? Always remember that “free” has a price: your time. Of all the ideas I’ve given you, website / blog editing is by far the most time-consuming and requires a lot of ingenuity. In the past years, I have met several entrepreneurs who thought they could save money by setting up their own website, but they only managed to get out of a mediocre product or worse, they never could not do anything with it.
Your website is the foundation of your online presence. I would advise you to devote part of your budget to recruit a professional. Because in reality, the only thing that costs more than a professional is an amateur.
If you have not written yet, blogging can seem intimidating. (For your essay essay run, please refer to the Non-Writer’s Guide to Writing for the Web.)
If you do it yourself, make a point of writing one article a month. Make sure it is informative and informative, but by no means promotional. If you want to blog for business, you will have to create an audience first.
Automating your marketing content will save you time. I mentioned earlier that you can schedule your Facebook posts in advance. Tools like BuzzBundle let you post multiple social media profiles from a single dashboard.
There are also plugins and services offered by third parties that automatically share your blog posts with your social media profiles.
Become viral with the video
Video affects your ranking and generates traffic
Your website will be 53 times more likely to appear on the first page of Google if it contains a video (Forrester Research)
75% of consumers visit a company’s website after watching a video (Digital Sherpa)
73% of consumers are more likely to buy after seeing an explanatory video of the product or service (Animoto Online and Mobile Video Study, 2014)
Home video production
Professional video production can cost thousands of dollars. For a budget business, home video is your only option.
With a smartphone, a minimum of equipment and a little practice, you too can make quality videos. Take pleasure in it.
And what next?
It sounds like a lot of work and you’re right. This is the reason why marketing houses like ours exist. I structured this article in order of importance. I consider points 1 to 6 as essential. (No local business can skip Article 5.) Start with that. If it works, others may not be needed.