Our recommendations to improve your position on search engines
Here are some simple actions to implement and that will participate in the good SEO of your site.
Keep in mind that logically, the more your presentation will be clear and engaging to users, the more search engines will identify it as quality content to offer during queries.
• Identify the keywords from which you want to be visible.
You cannot be visible “in the absolute,” but always from a precise search. To be effective, think about the keywords your target uses to find you. To help you, you can use some tools such as Google Trends and statistics from your website, which sometimes indicate the keywords used by your visitors.
• Fill in the Meta descriptions
In your site’s textual contents, use your keywords in strategic locations, such as titles, descriptions of images and links, words in bold type…
• Promote the internal mesh
The internal mesh is the fact of creating links between your pages. Thus, you invite users and indexing robots to browse your pages and visit your site. The goal for the user is to offer a smooth and pleasant navigation path. The indexing robot’s goal is to allow it to establish logical links between pages and understand the semantic operation of your site.
• Look after the structure of your site
If you have several pages, make sure to build a coherent tree. Inside each page, fill in the titles with Meta descriptions H1, H2, H3, respecting their order. For example, avoid sequences of titles like this: H1, H4, and H2 that are misunderstood by indexing robots…
Also, think about generating a site map (sitemap). If you use an agency, the developers will ensure compliance with these good practices.
• Favor mobile navigation
Here is the famous “mobile-first.” Given the rise in mobile browsing for several years, search engines favor sites optimized for mobile phones. Respecting “mobile-first” means ensuring flawless display, efficient navigation, and straightforward content.
• Guarantee a quick display
To optimize your pages’ display time, make sure to publish photos that are sufficiently light (less than 300 KB). For your videos, it is possible to host them on a dedicated platform, such as Dailymotion or YouTube, and then integrate them on your web page.
• Appear in directories
Fill out your listing in general directories, such as Google My Business or Yellow Pages. Think also about specialized guides according to your sector of activity. This service, usually free, greatly increases your visibility. For example, creating your listing on Google My Business allows you to appear on a map during local searches.
Establish links between your pages and other websites to increase your brand awareness and increase the number of access points to your site. The more authoritative the site that quotes you, the more valuable this link will be. Solicit your contacts and partners, and propose exchanges of good processes: a link for a link or a service, for example.
• Establish links between your various accounts.
Indicate on your website and your signature mail links to your pages on social networks. They also indicate each social network’s links to your site and your other pages on the networks. Thus, you formalize your pages and facilitate the navigation of your Internet users.
• Engage dialogue on social networks
Share content and regularly share with your users. The number and frequency of your audience’s reactions influence your publications’ scope and the level of your reputation.
• Facilitating recommendations
Communicating on social networks and taking care of its presentation in the directories encourages recommendations from its customers and partners. You can also request them more directly by giving them the link to your rating pages when you have a special relationship with them.
And in a general way
• Staying natural
Above all, stay natural. You write primarily for your users, not for search engines. This criterion is all the more important as the engines’ algorithms are constantly evolving and penalize suspicious behavior. The risk you take to divert their operation is to find yourself blacklisted, without any recourse possible. Also, create and share content for the people you are targeting as if they were in front of you.
• Be generous
Content is king. Be generous in your approach and share valuable and inspiring information. This is how you will engage your community. Think in your shares to integrate acceptable means of contact to make you readily available to your customers, prospects, and partners. Social media platforms such as Facebook, Instagram, Pinterest, and Twitter are the leading social media platforms to generate traffic to your site through sharing and continuous posting.
• Be patient and persevere
Finally, keep in mind that an SEO job is committed in the long run. It is normal not to get immediate results. Search engine optimization SEO is a long process. It’s not magic or something that you could do within months. If you need to get a good position on the search engines quickly, you can simultaneously launch an advertising campaign through PPC. The result will be instantaneous, but its duration will depend on the amount of your allocated budget.
Pay-per-click can be super expensive, especially when you are paying 30 to 100 dollars click. To get good search results is to really invest in SEO. Once you rank on the first page, all the traffic you get is free, and the clicks can be unlimited.
We hope that all these SEO strategies listed above have given you some ideas on how to become a good content marketer through building blog posts and sharing links through social media platforms.
Digital marketing is the base of any business. Take all the opportunities and begin using an actionable SEO campaign that will boost your lifecycle marketing. Blog posts are super important to get your content distributed on the internet.