The goal of search engine optimization (SEO) is to make your site appear among the top positions in the search results when a user searches for a keyword related to your industry. These positions in search engines give you the chance to get more clicks on your site and potentially generate more sale.
We definitely know that content is King. Some people think that content is only written words. But that is not the definition of content. Content is quality written articles that are equipped with images and videos embedded within the article. Search engines love structured data and content that reduces bounce rate on any type of site. When you publish content that is informational. You have higher chances of reducing bounce rates and increasing conversion rates.
Many marketers are missing the main source of advertising which is on youtube. Youtube is the second search engine traffic source online. advertising through youtube videos can double your traffic monthly. When you publish youtube videos daily and keep track of your videos you will be seeing substantial increase in traffic to your site. Social media sharing is also the next step to take once your Youtube videos are published.
The search engine optimization may target different kinds of search, including image search, local search, and video search. The SEO or SEO (Search Engine Optimization), encompasses all methods and techniques designed to position the web pages of your website in the first natural search engines (especially Google but also Bing, Yahoo and others).
More visits = more chances to sell products or services
Yes, in a commercial or service context, the goal of SEO is to facilitate the growth of a company by increasing its sales and its turnover. In a noncommercial setting the objective can be to make known his ideas, his association…
SEO, what optimizations are we talking about?
In natural referencing, if one does one’s job well, there are many axes on which to intervene: points internal to the sites and points external to the sites. In the following I would rank by importance these main levers of action. I am speaking here from a general point of view and of course, each company, each site is unique; each sector of activity will have to be the subject of a study whose object will be to fall, the best strategies.
Keyword research is the process for looking for keywords that generate traffic to your site. This is a procedure that every SEO expert begins with. SEO’s know exactly what people are typing on the search engine bar. This way they can guarantee an increase of traffic through keyword research.
1. The optimization “On Site”:
The editorial content:
The first thing that analyzes a search engine are the texts. Title page, links, paragraphs, subtitles, metadata associated … And quality content that pleases Google is primarily content that will be useful to the user, who will answer their question, which will be readable, structured. Moreover, to facilitate the “digestion” of the content by the engines will be an advantage, the container seldom premium on the content, however it can reveal the value. The micros formats, structured data, such as schema.org or / and enriched snippets or “Rich snippets” are ways to strengthen the understanding of editorial by search engines. For a long time, it’s no longer about “stuffing” the keyword page.
The user experience:
When a visitor arrives at a site, he wants only one thing = get an answer as quickly and as easily as possible. This requires easy reading on all screens, use a good size of character, line spacing, provide a good contrast background / text, provide logical navigation and effective is the least of all things that should offer all site.
Beyond that, optimize the route, facilitate the conversion, be it the purchase, the subscription to a newsletter or a demand of estimate … The solutions also exist.
For many years, I advocate and apply the best web design practices to deliver fast websites whether on desktop or mobile.
If this requirement produces a better user experience, it minimizes the bounce rate of those users and actually increases conversion rates. The longer a site takes to load, the more customers it loses. Google sanctions (currently moderately) sites too heavy and too slow to load, this trend will increase in 2018.
Often simple solutions exist to give lightness to a website.
2. “Off Site” optimizations:
Inbound links or “Back links”: learn how to link build
Since the birth of search engines links are at the heart of SEO, the arrival of Google and its Page Rank, the formula for its operation and ranking of its index has emphasized this importance until it do not react to spam and overzealous SEO.
But still today the incoming link emanating from authority sites is the most effective lever to optimize the positioning of a website.
It is certainly not easy to find links, but here again creativity, curiosity and experience allow me every day to link the sites of my customers a little more in front of their competition.
Optimize a site for Google and other search engines:
SEO Consultant is a multifaceted job that requires a lot of knowledge and skills and I hope I gave you a better understanding.
How to improve positioning on search engines?
That is the big question that every business is asking, quite legitimately.
When you look at the statistics on your website to find out where your users are coming from, you can see several sources of traffic:
• The direct traffic: visits obtained from the address of your site example.com
• The referring sites: visits obtained through a website that mentions your site
• The social networks: … visits obtained via social networks
• The natural search: visits obtained following a query on a search engine.
It is this last point which holds our attention in this article.
Putting an action plan in place to make your site appear in a good position on search engines consists of SEO (Search Engine Optimization), i.e. optimization for search engines.
Understanding how a search engine works will allow you to naturally take good reflexes and multiply your chances of being visible to your users.
There are many search engines. Among the most used, we can cite for example: Google, Bing, qwant, yahoo, ecosia…
Each engine has its own algorithm and confidential custody. That said, official communications are regularly shared to allow us to track their evolution, and we can easily identify the main operating rules common to different engines.
How a search engine works
The objective of a search engine is to offer the user results that correspond 100% to what he is looking for! Also, the engine performs upstream fine analysis of the pages on the web in order to offer them later to the right people at the right time according to their requests.
Step 1: To do this, indexing robots browse the web and index each web page.
Step 2: These robots then assign them a ranking, based on various criteria, such as:
• Content: What topic does the page cover? What is his lexical field? Is the site regularly updated?
• The speed of display: does the page appear fast enough?
• The “mobile first”: does the page appear legibly and engaging on laptops?
• Awareness: Does this page appeal to Internet users? How often and how often is it visited? Is it shared? Does the site have a good reputation? Is it commented and recommended?
Step 3: Thus, when the user enters keywords during his query, the search engine algorithm selects its results from the elements that it has indexed upstream.
The indexing frequency of the pages will depend on each search engine. Generally, the more your site is visited and updated, the higher the indexing frequency. Note that it is quite possible to send the search engine a manual request to index a specific page. This can be helpful when you have updated a page with key information.
Our recommendations to improve your position on search engines
Here are some simple actions to implement and that will participate in the good SEO of your site.
Keep in mind that logically, the more your presentation will be clear and engaging to users, the more search engines will identify it as quality content to offer during queries.
• Identify the keywords from which you want to be visible.
You cannot be visible “in the absolute”, but always from a very specific search. To be effective, think about the keywords your target uses to find you. To help you, you can use some tools such as Google trends, and statistics from your website, which sometimes indicate the keywords used by your visitors.
• Fill in the Meta descriptions
In the textual contents of your site, use your keywords in strategic locations, such as titles, descriptions of images and links, words in bold type…
• Promote the internal mesh
The internal mesh is the fact of creating links between your pages. Thus, you invite users and indexing robots to browse your pages, and visit your site. The goal for the user is to offer a smooth and pleasant navigation path. The goal for the indexing robot is to allow it to establish logical links between pages and to understand the semantic operation of your site.
• Look after the structure of your site
If you have several pages, make sure to build a coherent tree. Inside each page, fill in the titles with Meta descriptions H1, H2, H3, respecting their order. For example, avoid sequences of titles like this: H1, H4, and H2 that are misunderstood by indexing robots…
Also think about generating a site map (sitemap). If you use an agency, the developers will ensure compliance with these good practices.
• Favor mobile navigation
Here is the famous “mobile first”. Given the rise in mobile browsing for several years, search engines favor sites optimized for mobile phones. Respecting “mobile first” means ensuring flawless display, efficient navigation and clear content.
• Guarantee a quick display
To optimize the display time of your pages, make sure to publish photos that are sufficiently light (less than 300 KB). For your videos, it is possible to host them on a dedicated platform, such as Dailymotion or YouTube, and then integrate them on your web page.
• Appear in directories
Fill out your listing in general directories, such as Google My Business or Yellow Pages. Think also about specialized directories according to your sector of activity. This service, usually free, greatly increases your visibility. For example, creating your listing on Google My Business allows you to appear on a map during local searches.
Establish links between your pages and other websites, to increase your brand awareness and increase the number of access points to your site. The more authoritative the site that quotes you, the more valuable this link will be. Solicit your contacts and partners, and propose exchanges of good processes: a link for a link or a service for example.
• Establish links between your different accounts.
Simply indicate on your website and your signature mail links to your pages on social networks. Then also indicate on each social network the links to your site, and your other pages on the networks. Thus, you formalize your pages, and facilitate the navigation of your Internet users.
• Engage dialogue on social networks
Share content and share regularly with your users. The number and frequency of your audience’s reactions influences the scope of your publications and the level of your reputation.
• Facilitating recommendations
Communicating on social networks and taking care of its presentation in the directories encourages recommendations from its customers and partners. You can also request them more directly by giving them the link to your rating pages when you have a special relationship with them.
And in a general way
• Staying natural
Above all, stay natural. You write primarily for your users, not for search engines. This criterion is all the more important as the algorithms of the engines are constantly evolving, and penalize suspicious behavior. The risk you take in trying to divert their operation is to find yourself blacklisted, without any recourse possible. Also, create and share content for the people you are targeting, as if they were in front of you.
• Be generous
Content is king. Be generous in your approach and share useful and inspiring information. This is how you will engage your community. Think in your shares to integrate finely means of contact to make you easily available to your customers, prospects and partners. Social media platforms such as, Facebook, Instagram, Pinterest, Twitter are the main social media platforms where you can generate traffic to your site through sharing and continuous posting.
• Be patient and persevere
Finally, keep in mind that a SEO job is committed in the long run. It is normal not to get immediate results. Search engine optimization seo is a long process. It’s not magic or something that you could do within months. If you need to quickly get a good position on the search engines, you can simultaneously launch an advertising campaign through PPC. The result will be instantaneous, but its duration will depend on the amount of your allocated budget. Pay-per-click can be super expensive especially when you are paying 30 to 100 dollars click. To get good search results is to really invest in SEO. Once you rank on the first page, then all the traffic that you get is free and the clicks can be unlimited.
We hope that all these seo strategies listed above have given you some ideas on how to become a good content marketer through building blog posts and sharing links through social media platforms. Digital marketing is the base to any type of business. Take all the opportunities and begin using an actionable SEO campaign that will boost your lifecycle marketing. Blog posts are super important to get your content distributed on the internet.
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