SEO is a short form of search engine optimization. This is a job that is done by a search engine optimizer to get your site listed on the first page of Google search results. Search optimization is a technique that covers so many technical procedures to make sure that Google understand every page on your site. So the question always asked is what is SEO?
Search engine opitimization is a guaranteed way to get organic traffic to your site. Google is improving it’s algorithms daily. Most website SEO experts keep themselves busy testing the latest algorithms making sure to rank the site they work on. SEO optimization is not an easy task. You must be an expert in the field of SEO and have all the knowledge of how these algorithms function.
As mentioned search engine optimisation is worth investing in because you get organic traffic that converts. To search engine optimise your site, you must know about the titles of each page, meta descriptions, H1, H2 ,H3, H4, H5 and all the other required on-page SEO terms.
What is search engine optimization
Let us define this in simple terms. First, we must work on the main url of the domain. Making sure that we build a structured site. We can choose categories that relate to our service or products. For example, if we are selling shoes. You might want to start like this.
Women Leather shoes
Men Leather shoes
Kids Leather shoes
Women Classic shoes
Men Classic shoes
Kids Classic shoes
Women Sports Shoes
Men Sports Shoes
Kids Sports Shoes
Women Outdoor Shoes
Men Outdoor Shoes
Kids Outdoor Shoes
This is the basic idea of how the categories of a site should be created. Once this procedure is done. We then continue with adding a description to each of the items on the page. Make sure you are using the correct keywords for each of the item within the category listing.
Search engines crawl this information daily to make sure that everything within each category and page is relevant. If any of the item description aren’t relevant then Google will ignore the listings. To search engine optimize your site you must pay very close attention of the content you create on each page.
For web search engine optimization companies these procedures are done. Once completed they will go through all the data created and analyze how relevant is the content on each category, page and the whole website. SEO companies have all the tools to do so. So if you are looking for SEO HK services you are in the right place. SEO HK will definitely boost your website rank online and increase conversion and sales.