Actionable SEO Tips for Hong Kong Start-ups
SEO is the central nervous system of your digital marketing campaigns and the success of your start-up is dependent on how well you execute it. SEO HERO is a leading SEO firm based in Hong Kong that focusses on helping businesses like yours get a firm footing by providing stellar SEO services at a competitive rate.
There are hundreds of SEO strategies that you can apply but to get results you have to invest in the best. Here are the top 11 actionable SEO tips that you can use to get your start-up to the next level of success.
Use Keywords at the Right Places
You probably already know that you should use target keywords in the pages that you want to rank. Unknown to most people is that where you use a keyword is more important than how many times you use it in the content.
Make sure that it appears once in the page title tag.
In the website page URL:
And in the first 100 words of your on-page content.
Carry out extensive keyword research to know the best keyword to use in the above sections to boost on-page SEO.
2: Strive to Keep Users Longer on the Site
Google takes note of the number of times visitors to spend on your website. Pogosticking is the term used to describe the impact of this on SEO.
What is pogo-sticking?
Pogosticking is referring to when a Google user clicks on your website but decides to “pogo-stick” back to the search results page to find a website that really resonates with what they are looking for.
When they do that, they are actually sending a strong signal to Google that they did not like the result. As a result, Google will downrank your website because it is not meeting users’ search intent.
You can avoid this by:
Using plenty of subheadings and bulletins
Subheadings and bulletins will make it easy for website visitors to read the content. They will spend more time on the site if its content is readable and user-friendly. The point we are putting across is that you should ensure your content is properly organized using subheadings and bulletins.
3: Find and Use “Suggest” Keywords
Make use of Google suggest to find long-tail keywords
You can use the same strategy on other search engines including YouTube and Bing.
4: Get Rid of Zombie Pages
Zombie pages are pages that do not receive much traffic and are therefore of little or no use to your Hong Kong online business. Deleting those pages will boost your ranking and crank up the amount of organic traffic you get from search engines.
One online store noticed a 31% increase in search engine traffic and 28% increase in revenue when they deleted 11 zombie product pages.
Another website proven.com recorded an 88.3% increase in organic traffic after deleting 40,000 zombie pages from their website.
The main reason this strategy works like magic is simply that Google does not rank sites that are filled with thin and low-quality content. In fact, recently Google announced that they prefer one strong page than many small pages with thin content.
5: Carry Out an Industry Study
An industry study will help you to get backlinks from authority news sites and blogs in your niche.
As attested by BuzzSumo, publishing an industry study can result in a ton of fresh organic traffic, mentions in the press, and social media shares.
Take a look at the existing content then commit to doing extensive research on the said topic. The secret is to create content that stands out from the crowd and the only way to do that is by doing an industry study and sharing the findings in a professional blog post.
6: Add Related Keywords to Your Content
If you want to improve on-page SEO you need to do more than just finding the main keyword and including it on the page. Although this is important, to rank in Google today, you need to add plenty of synonyms and related keywords.
Why? Because Google Hummingbird algorithm update that enables Google bots to go beyond the conventional keywords when crawling websites.
Get down to work and find variations of the target keywords and include them in your content. To do this, type the main keyword on Google.
Then scroll down to the bottom of the results page to see plausible variations of the primary keyword that you should include in the content.
You don’t have to use all the related keywords, just choose a few that resonate with the content on your site.
7: Spice Up Content with Videos, Infographics, Images, and Podcasts
The human brain is wired to interpret visuals faster and better than blocks of text. Visuals are not only effective in generating more traffic but also backlinks.
But the challenge is that Google does not have the capacity to interpret them. You solve this handle by complementing the visuals with text.
If you decide to include an infographic like the one above, make sure that you also add plenty of high-quality content after it to help Google better understand its context.
8: Old Pages Should be Updated
Carry out a website analysis to identify blog posts that are just accumulating dust on your website and update them by adding fresh content related to the original topic. This simple move will help improve your site rankings significantly.
No need to change the URL after updating since chances are that Google already crawled and indexed the page.
9: Increase Website Load Time
A slow website will hurt your Google rankings tremendously. According to the recent Google speed update, the search engine confirmed that it downranks pages that load slowly on mobile devices.
Some of the things that result in a slow website include:
- Too many ads
- Un-optimized images
- Unclean code
- Not using caching techniques
- Too much flash content
- Not using gZip Compression
10: Use Google Search Console
Google Search Console is a free tool by Google that you can use to gauge the performance of your website. Once you log in and add your website, the tool will continuously monitor your website and present the results in a Performance Report like the one below.
By clicking on “Pages” you will see the amount of traffic that each page on your website receives.
This is where it gets interesting, if you click on one of the pages listed above, you will see the keywords used by users to get to it.
Use this report to find keywords that you should add to your content.
In a perfect world of SEO and digital marketing, online business owners would automatically link back to your site when they use your infographic, chart, or visualization.
But unfortunately, we don’t live in a perfect world.
Based on experience, we have realized that website owners are happy to link back to you when given a worthy and friendly nudge.
Right-click any of the visuals on your website and click on “Copy Image Address” then past the address on Google Search. Hit “Search” to find all the sites that are currently using it but haven’t linked back to you.
The next step is sending them an email not informing them to take down the image, but to reference it. That reference is a backlink that will greatly boost your site SEO.
The above actionable SEO tips will greatly help you to get ahead of the competition and safeguard the sustainability of your Hong Kong start-up. Be sure to hire a reputable SEO firm in Hong Kong, SEO HERO to help you with both on-page and off-page SEO. Contact us for top SEO services today.