SEO ( Search engine optimization) can have a big impact on your business. I believe that you have been searching for an answer on how to grow my business using SEO? Before we dive into the answer, let’s explore what SEO is?
SEO is the only organic strategy that basically increases traffic, sales, leads, and all you can name it. SEO is what the search engine algorithm relies on to crawl data. Data is the content available on a website. This can be written content, graphics, or even video and audio.
Search engines crawl this information and place it in the right position on the (SERPS). Everyone uses search engines to look for products or services online. Therefore it is crucial to position your website page into one of the top positions, otherwise, you will be losing massive leads that convert into sales.
What is the Google algorithm ( RankBrain)?
Rankbrain is Google’s algorithm and this is what adjusts ranking based on the query. Rankbrain works really well with new queries. According to Google’s engineers, Rankbrain excels when receiving a new search inquiry. We now know that Rankbrain is the third most important algorithm of all the algorithms available.
Here is a list of some popular Google algorithms:
- Panda (2011)
- Penguin (2012)
- Pirate (2012)
- Hummingbird (2013)
- Pigeon (2014)
- Mobile-Friendly (Responsive) (2015)
- Rankbrain (2015)
- Possum (2016)
- Fred (2017)
- Speed (2018)
- Medic Core (2019)
- Bert (2019)
- Featured Snippet (2020)
- Core Algorithm (2020)
Can I Grow my Business using SEO fast?
SEO can take a long time to get meaningful results. Now let’s dive into how to grow my business using SEO. Here are some very effective steps to take when doing SEO on your site.
Improve Page Speed
Page speed is an SEO ranking factor and it’s not something that we can skip. Improving SEO page speed will give you a chance to rank higher, but speed is not the only factor. There are more than 200 ranking factors that you must follow.
Click through Rate (CTR)
CTR is another indicator when it comes to Google ranking algorithms. Since 75% of users online do not navigate over the first page of Google SERPS. Spending a good amount of time increasing the click-through rate will increase your chances of ranking in higher positions.